Yes, affiliate marketing is still profitable. Because expenditure has increased, there is more money to be spent than ever before. Although the competition in the market has increased in the current period, it is still worthwhile to make money with affiliate marketing in 2023.

According to eMarketer's 2016 data, retailers in the United States spent approximately $4.7 billion on affiliate marketing. This accounted for approximately 7.5% of their entire digital budget.

According to Forrester's affiliate marketing projection from 2016, the US affiliate marketing expenditure would exceed $6.8 billion by 2020, contributing to around $70 billion in sales. They predicted a steady increase in annual spending (in millions):

• 2015 ($4,206)
• 2016 ($4,779)
• 2017 ($5,370)
• 2018 ($5,943)
• 2019 ($6,397)
• 2020 ($6,815)

According to Statista's 2018 report, we can expect this growing tendency to continue. According to Statista, the US affiliate marketing market will be worth $8.2 billion by 2022. Keep in mind that this prediction was made at a time when the world had not even heard about COVID-19. Because the financial crisis appears to have accelerated digitalization and internet shopping, this figure may turn out to be an underestimation.

The Awin 2021 research on affiliate marketing echoes this sentiment. According to this analysis, the US affiliate industry has already surpassed the $8.2 billion figure predicted by Statista for 2022.

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