The success of an email marketing campaign relies significantly on the copy itself, for the headline and the preview text are those first things the audience will rely on to decide whether they want to open the email or not. And what if those two things aren’t appealing enough to them? Your email marketing campaign is considered to fail at the beginning.

For that reason, what the email copy is about must be what the audience wants to read, or what they would like to know. The whole topic must be relevant to their concern.

More details on how to come up with a good email copywriting:

1. Make it personalized to your customers right at the headline, the preview text, the body text, Call To Action (CTA), and even the demonstration picture if needed in order to make them feel comfortable and being taken care of.
2. Make a catchy headline with a length of between 6 - 10 words and the headline text must exactly reflect the body content. It is ideal to start your headline with an action verb in order to generate interest and action toward the email.
3. Invest in the preview text as it is what gives potential customers what to look for in the email. To come up with a good preview text, make it by continuing what you have promised in the headline. Remember to make it as concise and as clear as possible.
4. Make sure your email copywriting is relevant to what the headline is about, and more importantly, relevant to what your readers are looking for at the moment. Use your customer data to better launch your email campaign to the right age groups, regions, occupation, genders, etc.
5. Use descriptive language and demonstrate images in your email. A plain email of text nowadays may be considered as lack of creativity and dedication from the brand toward their customers. Plus, content with pictures and colors tend to be more appealing to viewers on the internet.
6. Make sure your copywriting on the entire email is consistent in terms of format, styles, jargons, color schemes, word choices, etc. It reflects the professionalism and effort of the brand as well as their dedication toward their customers.
7. Never forget the Call To Action (CTA) phrase at the end of the email. Whether people will click on that link or not, whether they would want to give their information or not, whether they will want to create a new account into your website/app or not, the CTA is the most important factor that can make it happen.

If you hire an email copy service provider, they will handle all of the tasks for you and make sure to fill all of the above elements as beautifully as possible. You can easily find these two services on digital e-commerce websites for freelancers, those places are where professional freelancers and business owners all over the world gather to find their matching partners and get their job done.