What is a logo animation?

A logo animation is simply your logo with motion graphics or animation added to it. It's crucial to consider the company's characteristics, style guides, values, and goals while animating a logo so that we can incorporate these concepts into your animation. While the visual representation of your brand is represented by a logo, the animated logo turns your brand into something that is alive and has its own characteristics. It portrays the character of your business or product and significantly contributes to the awareness of your brand as a whole. Your audience can develop a relationship with your brand with a logo. Adding animation to your logo gives it more depth. Developing a distinctive and eye-catching brand, it strengthens this connection.

What is logo animation used for?

Nowadays, customers are engaging with brands online. Brands can benefit from this by standing out, making an impact, and helping to validate your company. Animating your logo might assist in educating audiences about your company. More than a static logo, they may learn the history of your company and describe the essence of your enterprise. Customers will see that you are concerned about how you come across, which helps to validate your brand. Your brand will benefit from an investment in connection-making and new-found professionalism when you add an animated logo to it.

How much does a 3D logo animation cost?

The price of your logo animation is determined by a few factors. First, animating an existing static logo will be less expensive than designing a new logo in addition to the animation. The cost to animate your current logo can range from $50 to more than $1,000. The more expensive logo alternatives are often for a more involved project, such as developing a logo from scratch or generating a logo with several visuals, 3D effects, or text animation. A 3D animated logo costs more than a 2D or static animated logo. It can start around $100 depending on the designer and the project's complexity.

How long does a logo animation take?

A logo animation may engage your audience and capture their attention in a manner that no static image can. Animations might be as brief as one second or as long as ten seconds.Remember that people like to see some movement rather than binge-watch an entire season of their favorite show. So avoid wasting their time by having them observe complicated movements.

What makes a good logo animation?

A good logo animation is one that goes beyond the boundaries of your design and has the characteristic that matches both your brand’s style guide, and your target market (fast, energic, playful or elegant, clever, or peaceful). You should observe how these varied behaviors express various emotions and add information beyond the logo itself. You may also use the animation of your logo to convey the history of the company! Additionally, utilizing motion design will simply place you at the forefront of the trends. But keep in mind that animation can never make up for a poor logo design. 90% of the work is done by the logo design, thus the animation is all about how inventive and imaginative you can be with it!

How can I make a logo animation?

09 January 2023 By papmall®

A logo animation can be created with two different methods. If you already have experience with animation software, you can try to develop it by yourself, or contact a professional animator that specializes in using animation and graphic designing tools to provide you the best services with the highest quality at an affordable cost.

In terms of freelance animation services, papmall® is an international freelance platform for you to find the talented freelancers that you want to hire to create your logo animation for your projects.

However, If you want to make the logo animation by yourself, you can carry out a few simple steps below.

Step 1: Conduct Initial Research

Step 2: Finish up your sketches.

Step 3: Animate a Static Image