Why are reviews important?
Social evidence can be seen in product reviews. People are influenced by the acts and recommendations of others, which is known as social proof.
People will frequently go out of their way to hunt for product reviews in order to determine whether other people, sometimes strangers, would recommend the product.
Consider this: when was the last time you bought something, did you read the reviews? Even if you only checked quickly to see how many positive reviews the product had, chances are you did.
A product with no reviews may appear untrustworthy to a potential customer because there is no social proof that other people have appreciated the item.
Product reviews improve the number of clicks and transactions your things receive, all while helping to inspire more trust in your business, answer crucial customer queries, and develop user-generated content without your team having to come up with it themselves.