According to a recent Trustpilot consumer report, the top three reasons people post reviews are to assist others in making a better purchasing decision, to share an experience, or to praise a firm for exceptional performance. This was true for both men and women on a global scale.

When we examined this topic geographically, a different tale emerged. In the United States, the primary incentive for 67% of customers is simply sharing an experience, whereas in Europe, 65% of customers hope to positively influence the purchasing decisions of others.

Analyzing client reviews helps your firm understand overall customer satisfaction because they can provide input on what your customers genuinely desire.

You will be able to improve customer service by promptly and efficiently resolving issues that customers encountered, thereby generating a great experience for the consumer and keeping your focus on their requirements by using this insightful information as input.

Without a question, we are social beings from the minute we are born, and we want to know what others think before making purchasing decisions. Review sites, like asking friends and family for suggestions, allow us to do it online with a few clicks.