A testimonial is a statement made by a previous consumer describing how a product or service aided them. Businesses frequently write testimonials based on particular questions they ask delighted consumers. They typically demonstrate the impact through before-and-after comparisons or by providing particular improvement figures.

Testimonials differ from reviews in that reviews are often unguided and written directly by the customer. Testimonials can help you create trust and credibility with your customers, especially if utilized to combat mistrust. They are typically displayed on the top page of a company's website, marketing materials, and social media profiles.

Testimonials are valuable since they help you establish credibility with potential clients. Testimonials allow you to utilize your clients' words to demonstrate how your product or service helped them solve a problem.

Future customers perceive testimonials to be more genuine than corporate claims about their own products, especially if there is a before-and-after image, a video, or data that clearly indicates the effects. Testimonials allow potential clients to see what your company has to offer through a marketing strategy that appears to be comparable to word of mouth.