What is a product review?
A product review is a feedback or an opinion expressed by a customer on a specific product or item purchased from your brand.
A customer has the option to provide a written review about their experience with the product after purchasing and using it. They might mention how well it functioned, how the purchasing process went, how they liked (or disliked) your brand, and whether they would recommend the product to others.
Many firms with e-commerce platforms or online purchasing choices may post product reviews online so that other potential buyers can access and read them during their purchasing journey. They assist your leads and prospects in understanding what verified buyers have said about your products.
Social evidence can be seen in product reviews. People are influenced by the acts and recommendations of others, which is known as social proof.
People will frequently go out of their way to hunt for product reviews in order to determine whether other people, sometimes strangers, would recommend the product.
Consider this: when was the last time you bought something, did you read the reviews? Even if you only checked quickly to see how many positive reviews the product had, chances are you did.