The best testimonials are those that emotionally connect with the reader. Assume you own a jewelry business. A customer's reaction when he proposed with a diamond ring purchased from your store should go something like "My girlfriend said YES. Thank you for this beautiful ring, which helped make my proposal a success. It will forever hold a special place in my heart!".

Your testimonials must be logical - no one will trust someone who said: "Oh, what a lovely ring!" I feel like a queen when I put it on."

And because no one will believe that "This product has changed my life."; it would be nice to include some benefits in customer feedback. What is an example of a testimonial if your product is cost-saving? You can try: "This is a pretty good cereal. Its price is beyond my expectations; it is less expensive than the cereals I previously used. However, the quality is not inferior."

Remember not to cram too many benefits and values into a single testimonial. Customers will doubt the authenticity of the testimonial as a result of this. Do not strive for the best possible testimonial as well. It does not matter if your testimonials are a little grammatically incorrect. On the contrary, they help increase the authenticity of testimonials by giving potential customers the impression that they came from real people.

According to Forbes, 90% of customers say video influences their purchasing decisions, and 64% of buyers say watching videos increases their likelihood of purchasing. As a result, video testimonials are more likely to persuade customers to buy.

Another type worth trying is interview testimonials. They will describe how customers use your product or service and how it has satisfied their needs. A good example is Codecademy, which uses testimonials from past/current students to greatly influence potential students' decisions to enroll in their courses.