An example of a testimonial includes these factors below:

While studies demonstrate that customers believe and even rely on testimonials, this does not imply that they mindlessly follow anonymous claims of accomplishment. The more details you can attach to a testimonial, the more credible and hence trustworthy it becomes. The writer's name, title, firm, and photograph will appear in the finest testimonials.

Putting a face to your customer testimonials is likely the most effective content marketing strategy you can do. Highrise, for example, conducted an A/B test in which they changed their very generic landing page with a smiling, sampling person and observed a 102.5% increase in conversions! So there's certainly something about faces that humans find appealing.

If your testimony comes from a well-known company, including the corporate logo can help demonstrate the review's trustworthiness. This also provides the consumer writing the testimonial with free publicity: a win-win situation.

However, keep in mind that the "right of publicity" makes it illegal to use someone's name or likeness for publicity without their permission, so inquire before publishing personal information alongside a customer testimonial. If someone is uncomfortable with you using their full name, they may agree to their initials being used instead.

Authentic testimonials are the best. This is not the place for copywriters to try to fake it 'til they make it... Your client testimonials should be just that: customer testimonials. Your copywriting can also shine in other areas. Don't waste your time attempting to imitate an actual customer review; your viewers will see right through it.