Long-tail keyword examples are search phrases that usually have a lower number of searches per month than short keywords. These long-tail keywords are more detailed, therefore, possess a higher conversion rate.

For instance, the keyword “jacket” is a short keyword, and “black denim jacket for men to wear in the winter” is a long-tail keyword.

There are reasons that long-tail keywords are effective. First of all, Long-tail keywords are less competitive than a short ones. Secondly, long-tail keywords address an issue or a need detailedly. Finally, there are a lot of long-tail keywords that users could select to input into their service.

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