Keyword research is the first and most important phase in any SEO approach. It gives a trend of what users typically look for, allowing researchers to have a clear perspective of target audiences and generate catchy and potentially profitable ideas. Keyword research also identifies new related topics to expand on the website. The effectiveness of keyword selection could assist the company take the lead, grow sales, operate advertising methods more successfully, increase interaction, and raise brand awareness.

Keyword research for SEO enables marketers to rank certain keywords on search engines based on customer searches. The right keywords can attract potential clients who are more likely to buy from the company. Keyword research, on the other hand, enables marketers to determine which keywords to target.