Page speed is an important factor in attracting visitors to your website and is also an integral component of every on-page SEO campaign. So what is the loading speed of a page? Why is it important to improve your website's page load speed and how can it be improved? Let's find out with papmall® team through the article below.

What is page loading speed?

Page load speed is the time it takes for a website to display its content. Page load speed depends on various factors including the domain name of the site's server, internet connection, volume of data on the page, number of plugins on the page, etc.

Page loading speed indicates how fast a page processing its content for viewers.

Why should we improve page loading speed?

With today's high demand for information like today, even a few milliseconds late page load speed will make potential viewers leave, causing bounce rate to increase rapidly.

Page loading speed is what determines whether users will leave or stay and access the content we have painstakingly compiled. That is why you must maintain your page loading speed at the fastest speed to meet the needs of users to search and absorb information quickly.

In fact, because Google considers the loading speed of a page to be a very important factor in ranking a website on the search engine result page (SERP), a high page load speed will be perceived by the search engine as more useful to the user, and the chances of being ranked high on the SERP are also higher.

Launching page speed optimization to attract more website visitors

How to check page loading speed?

There are several tools on the internet for you to check website speed, however, there is a free but pretty good page speed checker provided by Google that you may want to try first before using all those pricing pagespeed tools out there, that is Google Page Speed Insight.

With a simple and friendly user interface, this Google Page Speed ​​tool is kind of popular among marketers in general and SEO experts in particular for its reliable given data. The tool provides and gives out data about your page loading speed based on a scale of 0 - 100. The higher the number, the faster the page loads its content.

This tool does a page load speed test for both desktop and mobile versions with notable metrics along with the causes for each number as well as ways on how to improve page load speed on your website. As a fairly reliable tool with many useful features integrated, Google Pagespeed Insight is a good tool to check page load speed and help you make up decisions for your business's on-page SEO campaign.

Launching page load speed test on mobile device

How to improve page load speed?

Since your page loading speed depends on several factors, as mentioned above, there are also several ways to improve it. Below are things that may badly impact your page loading speed that you may want to check out.

Learn how to improve page load speed with 8 methods

1. 1. Get rid of unnecessary plugins

Plugins are those useful add-on softwares that put in your website specific features in order to, for example, play videos, collect contact information, receive emails, improve page speed, etc. Having plugins on your website makes it appeal to be more useful for users. However, too many plugins can lead to several issues such as site crashes, bad performance, slow loading speed, loading error, etc.

As soon as your website has problems with loading time, you need to check if there is any unnecessary plugin on the page or not, and get rid of them immediately.

2. 2. Get rid of images, videos, pop-up ads, or any unnecessary format of information

Images, videos and pop-up ads are other factors that may make your website take hundreds of your to load. Check if the images on the page are too large and adjust it to a proper size.

Or if the pop-up ads are necessary for the website in this case or not? Periodically check if the pop-up ads do their job properly or just stop users from their experience on the website.

Get rid of pop-up ads for a better page speed optimization

3. 3. Optimize your website HTML, CSS, JS, etc.

Website HTML, JS, CSS are also part of a reason why your web page take a longtime to load. You can fix these issues just by enabling compression, compressing HTML, compress JS, or compress CSS to optimize page load speed.

4. 4. Enable the browser caching

The browser caching or web caching has many advantages including doing website speed optimization such as:

• Reduces bandwidth consumption; so it reduces network traffic and reduces network congestion

• Speed up access because frequently accessed document files of the website will be cached and fetched from the proxy cache near the requesting site instead of from a remote data server.

• Reduce remote server workloads by transferring data widely between proxy caches over the WAN.

5. 5. Use CDN (Content Delivery Network)

The content delivery network (CDN) will store your website's files on a worldwide network of servers. When bandwidth is spread across many servers around the world, it will help reduce the volume of loading requests compared to using only one server as usual.

Particularly, when an internet user from another country visits to your website, they are downloading your website files from the server closest to them, instead of downloading from one of your servers. This will, therefore, help reduce bandwidth and significantly increase page loading speed on your website.

Content Delivery Network or Content Distribution Network CDN with Server and Users Laptop

6. 6. Use Google Page Speed Insight

As mentioned above, Google Page Speed Insight not only launches page speed tests for websites on desktop, but it is also a mobile website speed test with notable metrics along with causes for each number. In addition, the platform supports detailed recommendations on how to improve page loading speed so you may know how to adjust it and improve your website .

Conclusion

There is no need to say more about the importance of page speed optimization of a website in particular and the entire on-page SEO campaign in general. Page loading speed is affected by many different factors, and so there are many ways to improve it. However, this is a process that requires long-term maintenance, because your website needs to be regularly updated, renewed and developed, so it is important to continuously monitor and optimize the content on the page to maintain it. Maintaining a stable page load speed is essential and if you are not a savvy seo expert, you can find help from papmall® freelancer talents who have deep knowledge and experience in the field to support page speed optimization.

Hopefully, with the above methods to improve a page loading speed, you will have a successful on-page SEO.