Since the explosion of information technology in the 90s, the world has changed magnificently in how it runs in accordance to the light-like speed growth of the internet. People now prefer to go shopping online than walk to the brick-and-mortar stores by themselves. And even if they decide to go to the physical stores, they would do research online beforehand.

And when the customers go online, the businesses know that they need to go online as well. And that's how digital marketing, with SEO marketing plays a vital part, was born. Actually, digital marketing was invented far earlier than that, just in this era of technology, they can finally grow widely.

Therefore, no need to say, it’s vital for a business to hire top SEO experts in order to survive in any market. Top SEO experts will help you bring more organic traffic to your website, gain more visitors, increase the revenue, attract more customers, connect your B2B network, and expand your business.

But how can you hire top SEO experts when there are millions of them out there? Which one is your best SEO consultant? Who is the most suitable for your company? To find the right person, you will need to prepare a list of certain criteria first.

Wanna see how to do it? We bet you do. So let’s take a look at all those steps below.

How to hire top SEO experts for you company

4 steps to hire top SEO experts for your company

Step 1: Figuring out what SEO results your business wants to archive.

Before going out there and looking for the best SEO consultant of your life, I mean your business, let's take time to sit down and define what SEO results your company wants to achieve.

This will help you save time and effort on choosing the right and most suitable consultant instead of someone just being so-so on all general aspects but don’t actually have any in-depth skill and experience in planning out a whole strategy or solving a specific problem.

Knowing what you want will help you find your best SEO consultant

Step 2: Setting out the most specific job description as possible

The next step after making things all good in your business is to clearly define your expectation and specific results by writing down a job description (JD) with specific tasks, scope of work, along with the requirement of skill set, experience, and actual projects.

An SEO consultant that handles the whole strategy requires a greater set of skill, experience and knowledge than an SEO specialist, who can only fulfill a few tasks. Do you want a senior SEO manager, or a junior SEO executive? Decide on that matter as well.

Do you want to increase revenue in 6 months? Are you planning on launching a new website? Or getting more organic traffic into your current website?Sketching out your final expectations on an SEO strategy, then breaking it down into little steps can be a good starting point for creating an effective JD.

A detailed JD can help you a lot in finding your best SEO experts.

Step 3: Calculating a fair salary for your SEO experts

The salary paid on KPIs or any specific criteria based on data gain, clicks, traffic, views, visitors, etc. will result in negative impacts since they limit and overlook a person's skill set, experience and their creativity on problem solving matters as well.

Do research, do a survey or ask for consulting on salary and setting up fair payment will help you attract more talents than having your budget limit one’s ability to grow on their career path.

A fair salary for your SEO experts means you appreciate their job and know their worth in the company. Knowing that, they will willingly work for you with their best.

A fair pay attracts more potential suitable nominees for the position.

Step 4: Choosing someone with the actual practice experience and result-proven projects

Unless your business wants to train your trainee in the beginning, you’d better consider hiring someone who has their experience and ability on their job proven with actual result-proven projects.

Based on your well-made and detailed job description before, choosing your top SEO experts will be an easier job than a general JD since you only need to look at specific skill set, experience in their previous projects.

SEO experts with experience and proven projects are preferable nominees.

Where to hire top SEO experts for your business?

Hiring your business's best SEO expert is not an easy task since it often takes much time and effort to actually have someone to tell you exactly what your problem is and how to solve it. However, today’s internet has made it a little easier by providing you with a variety of websites, communities, platforms… with a fast and easy connection all over the globe.

Here are 4 popular ways can help you meet your top SEO specialist in short time:

Find your best SEO experts in 4 ways

1. 1. Social media platforms

Social media platforms such as Facebook, LinkedIn, and so on is also a great way to find freelancers that can fulfill your needs with a more reasonable price than hiring an entire team of SEO or an agency. There are thousands of freelance groups on Facebook that can help you to post your job description for SEO positions and attract talents to apply to.

Social media is the popular way to search for a working partner.

1. 2. Google profiles

Some top SEO consultants don’t have interest in Facebook or social media in general and the only place you can find them is through their profile on Google. However, you will need to have a little patience searching for them on the world's biggest search engines. If you are planning to go on this way to make things out, I wish you and your business all the best.

Searching for an SEO expert on Google.

1. 3. Your working networks

This is indeed an excellent method, since you won’t need to try to get to know them and their working style much before actually working with them. Their results are reflected on the satisfaction of the person that recommended them to you. However, you will need to have a trustworthy network first.

Your working network is also a great choice to find a suitable SEO consultant.

1. 4. Job boards (Freelancer platforms)

Any well-known platforms that can create a place for business owners and freelancers with specific needs to find suitable partners for each other such as: papmall®, LinkedIn, Behance, Dribbble, etc.

This is the most popular way to find yourself the best SEO freelancer since it’s the place freelancers themselves mostly come to find their clients as well.

These platforms help business owners and freelancers find their great matches since they often have categories arranged according to the type of industries, scope of work, specific projects, positions, etc. Most of them now have their budgets public to attract freelancers, too.

They are also great partners for business since they help promote their ads, push sales within their platforms, and provide payment assurance policy for freelancers.

An example of a trustworthy platform for freelancers is papmall®, an international e-commerce platform, is a platform like that. Papmall® not only provides you with a simple, secure, and enjoyable online shopping experience but also plays as a solution for global vendors to optimize sales revenue.

If you are planning to hire top SEO experts for your business, papmall® will be an ideal choice to begin with.