With those who just got into the marketing industry and are learning about marketing tools, you may have heard about SEO marketing, or SEO strategy a lot. But how about on-page SEO? If this is your first time hearing about this term, the below article about a list of on page SEO factors is the right fit for you.

What is on-page SEO?

On-page SEO is the process of optimizing the content and website structure including articles, links, images, videos, categories of articles, user interface, etc., for the purpose of improving the website's ranking on the search engine results page (SERP). On-page SEO helps to attract more organic traffic to the website, and enable businesses to approach more customers.

On-page SEO helps businesses to improve their ranking and attract more website visitors.

Why is on page SEO important for your website?

Search engines rank your website through a process of 3 steps: Crawling (Reading and analyzing), Indexing (Gathering and categorizing during crawling), and finally Ranking.

Doing on-page SEO effectively makes it easier for the search engine to "crawl" into and start to “index” all those content pages of your website. From there, since you have managed to make everything good enough for your on-page SEO strategy, you can make sure that Google will recognize your website as a quality and reliable source of information for users. And then, the chance for your website to be ranked in a better position on the SERP will also be higher.

On page SEO optimization helps attract more traffic into your website.

If you are also interested in this marketing tool, let's join with papmall® team to learn about Top 10 on-page SEO factors for a successful marketing campaign!

Top 10 on page SEO factors for your website

Top 10 on page SEO factors for your landing page.

Below are Top 10 on-page SEO factors for any effective marketing campaign. Let's start with the most basic factor, keywords.

1. 1. Keywords and relevant keywords

The first factor of an on-page SEO list is keywords. Referring to SEO is referring to keywords. Keywords are the words or phrases that internet users look up the most in the search bar. In other words, keywords speak for the relevance of the content. Marketers include those high-search keyword phrases in their related content to reach out to those potential users on the internet.

In fact, keywords actually provide a lot of information about users such as insights, buying behavior, search trends, trending terms or languages, etc. By analyzing on-page SEO keywords, you will be able to approach the right customer segment.

To make the most of this factor, you should do keyword research for SEO in order to boost your content strategy and skyrocket your business page.

2. 2. Tittle, headings and subheadings

Title: Title is considered as one of on page optimization factors when it can bring out the main idea of the article, be attractive enough to target readers, and contains relevant on-page SEO keywords. Ideally, the best length for the title to show up on the search results page is 10 - 70 characters. A title that is appealing to the audiences but does not meet the search needs of the users will not bring traffic to the website. Also, a title that can represent the value of the article that readers are looking for but having no relevant SEO keyword still cannot help the search engines to match it with the user's searching results.

Headings and subheadings: These elements help classify content in the most orderly, specific and clear way. SEO optimization for titles and subheadings makes it easier for internet users and search engines to understand the content on the page.

3. 3. Meta description

Appearing below the article title on SERP, the meta description is the short text that summarizes the main content of the article. In other words, the meta description tells the reader whether the content of the article meets their search needs or not. If it does, there’s a high chance that they will click on it. And that is how your traffic is generated.

According to its recommendations for the optimal length of SERP, Google recommends the length of a meta description between 155 - 160 characters. It is essential when we consider writing a meta description and it should contain the main keyword of the article to help searchers navigate to the right place as well as enhance rating on SERP.

4. 4. URL

The list of on-page SEO includes the URL of the webpage. An URL (Uniform Resource Locator), or often called a “web address”, is the location of a web page on the internet that helps lead customers to the source of the content. A well written URL can act as anchor text to generate leads itself as well as give weight to the authority of the page and the whole domain by clearly describing the main idea of the content, and including the relevant on-page SEO keywords in it.

On page SEO optimization including a SEO friendly URL

5. 5. Website structure

Not only the content, the top 10 most important on-page SEO ranking factors also include the structure of that website. Website structure refers to how you manage and arrange all the webpage and all the categories in your website following a logical manner. A well-structured website not only helps users to easily find content on your webpage, but also enables the search engine to crawl in and index your site more efficiently.

6. 6. Internal Links

Internal links of a website are links that lead users to other pages of that same website. The internal links system enables users to easily and quickly find the information they need on the site. And that is also one of those methods used to generate organic traffic for websites.

In addition, if an article that is redirected from a mass number of third-party websites can earn more credit from Google, as a result, the article might be marked as an important source of information. This helps to improve the ranking of the URL and the other keywords in this article also benefit from that, and together all keywords can jump to a higher ranking.

7. 7. Loading speed

Loading speed of a page refers to the speed of processing and loading the displayed content of that page and is one of the most important on page SEO elements. Loading speed depends on many different factors including the host domain page, the amount of data per page, the number of plugins on the page, etc.

With such a high demand for information today, a page loading speed that is only a few milliseconds late will also cause potential viewers to leave, causing the bounce rate to increase rapidly. In contrast, a webpage that has high loading speed provides a better user experience, and is appreciated by search engines.

Click here to know more about how to improve page load speed!

Improving your website loading speed is one of elements of on page SEO.

8. 8. Images and videos (image searching and voice searching)

While videos make content more vivid and serve the purpose of clarifying the writer's intentions, it does not play as much of an important role in promoting on-page SEO campaigns than images. A compelling and relevant video can make your article become more vivid and enable an excellent user experience, leading to better customer retention on your site as well as reducing bounce rate.

Images of a page, on the other hand, help people who look for information in images to reach to your website more easily with the right caption and the ALT text. Images optimized for on-page SEO need to have content related to the article, not too large so as not to affect the page load speed, and have descriptive captions containing the main keyword.

9. 9. Mobile friendliness

According to Statista, as of 2021, the number of smartphone users worldwide is 6.4 billion, increased by 74% compared to 2016, and nearly 70% of internet users tend to use their phones to view product reviews online before buying it.

The above figures show that the trend of using mobile devices to shop and surf the web is increasing rapidly globally. That makes businesses need to find ways to reach their consumers on websites as well as online sales pages as quickly and effectively as possible. Another factor regarding mobile friendliness is the UI (User Interface) for mobile users. Friendly UI for mobile is also a crucial part that supports on-page SEO.

Mobile friendly is also one of the most important on-page SEO factors

10. 10. All about content

This is top 1 in the most important on page seo factors list. “Content is king.” Everyone knew that, but how to turn content into king hasn't been mentioned clearly.

To papmall® team, ideally, a piece of content is considered as good when it can fully satisfy these 3 factors: legibility, hierarchy, and quality.

• Legibility: Content needs to be worded correctly, easy to read and understand..
• Hierarchy: Content should be classified in a clear, logical way.
• Quality: The content should solve the problem in question.

In addition to the quality, the effectiveness of the content is also affected by the length of the article. With the same meaning expressed, an article with condensed content is said to be more useful and help readers who want to find more relevant information to read more when they need. In contrast, a messy post has the risk of increasing the bounce rate.

Conclusion

To summarize, here are the Top 10 on-page SEO factors that you need to know for a successful SEO marketing campaign:

• Keywords: Adding on-page SEO keywords into the content such as titles, headings, subheadings, image captions, meta descriptions, and in the body of the article.
• Title, heading, subheadings: Optimize the quality and length of the article title (10 - 70 characters), headings, subheadings, image captions, meta descriptions.
• URL: Use URLs that are likely to represent the content of the content to which it links.
• Website structure: Build a website with a hierarchical structure that is clear, logical and has a certain order.
• Internal links: Use internal links to increase the credibility of the articles, while navigating readers and the search engines easily and quickly find information.
• Loading speed: Improve the loading speed of the page and the average loading speed of the website to increase the user experience.
• Images: Don't forget to add video clips and upload related images of sufficient size to support the description of the content.
• Mobile friendly: Upgrade your website to make it user-friendly on mobile devices as well.
• Content: Last and most importantly is to constantly improve the quality of content, aiming to provide value to potential users.