Just as airfoils help a plane fly, your website needs link-building strategies to take off. Before people can buy your products, they need to know that your brand exists.

Therefore, every business’s goal is to appear on the first page of a search tool (we are talking about Google), which you can guess would not happen if they did not employ SEO and link-building.

How to stand out when everyone else is trying to do the same? Pondering that, papmall® will reveal everything you should know to leverage this powerful tactic in the next 6 minutes!

Harness the power of link-building strategies 2021

What is link building in SEO?

Link building is a marketing effort to connect web browsers by getting links from other websites to your pages, allowing users to switch between tabs.

If a lot of quality links lead to your site, search engines will consider it a trustful or valuable article and push it onto top positions.

With that in mind, it is crucial to be able to pick high-quality links for your page. The following aspects will show you what quality links are all about:

Intent Relevance

Let’s take PayCEC as an example. This is an international payment network that allows merchants to receive payments instantly and securely, so it needs to attract those who do business on a global scale. What are the links PayCEC should acquire?

In such a case, papmall®, a freelance services website will be considered a more valuable source of information about payment gateways than a page that reviews tech support services.

While both sites may have blogs about “tech support business,” the marketplace platform will be more relevant to a possible intent of the query “international payment gateway for tech support business".

To accept payments almost everywhere, you need to understand how business owners are doing cross-border transactions; instead of learning what other companies want you to think of them.

And to identify a good backlink, estimate whether the traffic has the potential to convert. If it brings you the clicks you need, it is a quality link. If it does not, you still have better choices.

It is important to know which links can convert

Traffic Intent

Here is a true story: At Roger Montti’s link-building campaign workshop, there was a man who owned a company that manufactured products for university science labs and the U.S Army.

He ran a campaign regarded as hijack marketing, which sees brands leveraging the popularity of a current event in their marketing. And it was a success.

The company went viral after hosting a novelty event for a video game that had created buzz for weeks. Massive traffic coming from digital newspapers, social media, and blogs crashed their website.

It sounds like an example of a good link-building strategy. But when Roger asked him if he achieved exponential gains in revenue, his answer was no.

There was no increase in sales, which meant the massive traffic did not contribute much to brand awareness. There is only one reason for this: People went to the site for the wrong reasons.

It means links and traffic do not always equate to effective link-building methods.“Success is measured in ranking, relevant traffic quality, and the most important metric, sales.”, Roger wrote .

Authority

At its most basic, an authoritative website is the one considered by search engines to be a valuable source of information about a topic, almost like an authority in it.

If someone told us they were working at Google or studying at Yale, we would know what kind of a big deal they are. The same thing applies to link-building strategies.

For example, when readers encounter a link to an unheard-of brand in a stellar digital magazine, they will almost unhesitantly click on it, assuming it is the next big thing.

Because “A” players only work with other “A” players, earning a spot in a reputable place is one of the surefire ways to establish credibility with your audience.

Authority is crucial in SEO link-building

Why are SEO link-building techniques important?

To win the SEO game, we must play by the search engine’s rules. And the number one rule is: More quality backlinks, higher ranking.

It is simple but by no means easy. The truth is backlinks are part of link-building strategies that prove a major headache for marketers.

These links, like business referrals, are hard to get (unless you pay for them). It explains why Google used the link factor - people will only refer to you if they truly appreciate what you have to offer.

Because search engines are nonhuman, the only thing they can evaluate is a series of links. So even if you are giving out the best content, if no one mentions your work, search engines won’t see any value in your site.

SEO link-building techniques also help you rank for more keywords. It is necessary because it increases the visibility of your website, allowing it to appear in places where people can quickly notice it.

Not only will you rank more keywords, but your chances of ranking near the top of search engine results pages will also increase.

Elements of best link building strategies

Replicating competitor's backlinks

According to Mr. Hoang, SEO Specialist at papmall®, this technique is about using backlink checker tools like Ahref or SemRush to identify your competitors' backlinks, reusing them, and finding out what link-building strategies work and how you can adjust them to your website.

Thanks to its simplicity and effectiveness, it is one of the most popular strategies. In short, its principle comes down to one factor - your goals.

If you want to improve your rankings, this strategy will help you build a backlink profile that rivals that of your primary competitors.

If you aim to earn more traffic, replicating backlinks can give you some ideas on traffic-driving websites. You'll know where to put your links once you find where your competitors' links are.

Adding URL to a post

We occasionally come across articles related to our services or the topic of our website while browsing forums and blogs.

Suppose you have a website that offers Visa sponsorship. When you read a popular article about overseas travel, you can leave a comment about how to get to the country mentioned in it and link back to your website.

Mr. Hoang advises that your comment should not be off-topic, or Google will mark it as spam.

This SEO link-building strategy is similar to the one described above, except that it focuses solely on forums and blogs, image boards, and question-answer platforms like Quora or Stack Overflow.

Business directories and local citations

More and more businesses are operating entirely online. If you do not have a brick-and-mortar store, there is no reason to worry since there are excellent business listing sites.

These directories involve a place where you place contact information, company address, and link to your website, e.g., Google Maps, Yelp, LinkedIn, etc.

Although you can only place nofollow links on these websites, it is still a good link-building strategy that helps to boost your search ranking, because it sends you prospects who have already found you for a specific purpose.

Reach out to audience by appearing on local citations

Broken backlinks

Google appreciates any effort to make the internet a better place. The goal of this strategy is to locate a broken link somewhere, report it to administrators or Google Search Central, and try to get it replaced with a link to similar content of your own.

The easiest way to do this is to go to the Broken Backlinks section on Ahref to find broken links (404) and group them into a single text list. Then go to Google Search Console > Disavow links, and add the list to notify Google about these 404 errors.

Reciprocal links

Reciprocal link building describes an agreement between two website owners to place mutual do-follow links, frequently with keyword-rich anchor text. This type of SEO link-building is simply a ‘you link to me, I’ll link to you’ situation.

To avoid being penalized by Google, you should build links in two websites with different content rather than linking back and forth the same article.

It is best to have two articles on different topics, with various anchor texts and two backlink exchange sites that have high traffic and Google approval.

What about outsourcing?

As you can see, a link-building campaign is quite a tough nut to crack. You are bound to get lost at some point, so papmall® is here to help.

In June 2019, papmall® announced the launch of an e-commerce marketplace platform to help online sellers and buyers communities worldwide connect and exchange values. The platform is one of the most technologically advanced companions for online businesses.

As a tool for independent freelancers, SMEs, and Startups, papmall® offers free and paid Search Engine Optimization (SEO) for sellers without knowledge of link-building strategies and helps them stand out from the crowd.

SEO experts at papmall® will know exactly how to improve your website quality and boost sales by making your brand more visible. Contact us, and we look forward to growing with you!