A logo is a unique, distinctive, and recognizable representative of a brand in terms of its visual appearance. It often consists of pictures, symbols, typos, and color schemes based on the brand's style guide. 

A brand’s logo can be redesigned several times throughout the brand’s lifetime to match with people’s tastes and shopping tendencies in the current era. That said, all distinctive features that remind people of the brand itself such as symbols, colors, or lines, will remain unchanged.

Though there is no standard on what a logo should look like, most of the good logo designs in the world satisfy the same three factors as mentioned below:

1. Unique & Distinctive : The logo should be a product of the creative process that is new, modern, appealing, and unique enough to stand out among other competitors.
2. Memorable & Recognizable: The logo should be easy to recognize and remind people of the brand on all platforms/channels it is displayed on. Putting your brand guideline elements into that one icon to make people think of your brand as soon as they see the logo.
3. Simple: The logo should be scalable and aesthetics in every pixel size. Think of the business cards, and the company's other digital or physical merchandise, the logo must be aesthetically pleasing in those places as well.

Although these three rules may sound simple, applying them in actual logo design is not easy at all. That’s the reason why many businesses decided on hiring professional freelance logo design services rather than creating it by themselves. Besides, today’s digital era has enabled us to approach any kind of freelance service in no time all over the world via international e-commerce platforms on the internet. So next time you want to have a logo with the best quality at the most affordable price, you know where to get it from.

If you are talking about protecting your logo under the law with a trademark, then it depends. 

Copyright protects original work such as songs, movies, poem, art, architecture, etc, while a trademark protects things that identify a particular business from others like a logo, a brand name, a slogan, a tagline, and more.

As soon as you launch your logo into business, it is automatically protected by the Common Law Trademark Rights, which gives you the rights to use the logo exclusively in your area. A business doesn't need to have its logo protected by the copyright law to launch it in the market. However, with only the Common Law, your logo can still be stolen and used by other businesses, or even worse, they take it and have it protected under their name. That’s why people usually register their logo, slogan, and brand name with the Federal Trademark Registration to enforce and enlarge their right to exclusively use them on a larger scale.

Besides, a trademark lasts for a lifetime and you won’t need to worry about it becoming expired in the future. So it is better for your business to put it under a trademark from the beginning of the operation.

The logo is an indispensable part of a businesses branding strategy. That's why this service is always in high demand in the marketing industry. And the increase in demand leads to the invention of the service in various categories, forms, and levels of the designers. Therefore the price of freelance logo design services also varíes in many different aspects, such as how experienced the designer is, the time spent, the turnaround time, revision rounds, the complexity of the design, the time the business wants it to be delivered, etc.

On average, a freelance logo design service can be charged from $100 - $500 for a novice, to $5,000 - $10,000 if you want it from a professional one.

At this point, you may wonder whether the logo design services are worth these prices or not. Then you are not alone. Fortunately, there are several ecommerce websites on the market that enable you to hire freelance designers at an affordable price. 

papmall® is an international ecommerce platform that provides creative services specifically for small and medium businesses. With a worldwide community of freelancers in all fields of marketing such as Digital Marketing, Programing & Tech, Translation & Writing, Music & Audios, and, etc. and of course, Graphic Design, businesses can easily and quickly find for themselves a perfect logo designer with experience, skill sets, knowledge and designing style that match with their requirements. So next time you want a logo for your business, you know where to get it from.

Image based logo is a logo made out of images or symbols, it has no text or very little text in it. Examples of image based logos are logs of Apple, Twitter, Pepsi, KFC, Starbuck, etc. In contrast with image based logos are text based logos such as Google, Coca Cola, Fedex, Amazon, etc. There are also logos that are designed based on both texts and images like Burger King, Samsung, Youtube, Red Bull, and many more.

The most crucial thing you need to consider when making an image based logo is to decide on which image to choose. The image must be the representative of your brand throughout its entire lifetime so the business must consider which image can both deliver the brand’s characteristics and make the brand stand out in the market.

At papmall®, a community of professional freelancers worldwide, business owners can look for themselves text-based and image-based logos that perfectly match with their brand’s vision and characteristics.

The need of improving a logo design often comes from the aesthetic taste of people, and the marketing strategy of brands in the current era. The continuous change of the design trend in the world makes it impossible for the brand to maintain its logo design for a long period of time. Not to mention the design trend is updating every year. With brands around the world, to not innovate themselves is to move backward in this constantly changing world.

Moreover, brands have figured out the most effective promotion strategy in this era - making an impact on the environment, on people’s lives, and on the future we are aiming at. And by being environmentally friendly, together with marketing strategies that help their customers and the communities improve their lives, brands know they are heading in the right direction.

As has been mentioned above, for now, when innovating their logo, big brands tend to make those designs simpler by using fewer colors, and fewer lines, and 3D logos now turn into 2D. Some brands even get rid of the text on the text-and-image-based logos for better display and recognition. A simpler logo with fewer colors and lines is considered friendlier to the environment since it takes fewer materials and resources when printing out posters, billboards, merchandise, etc.

Despite all the logo design instructions you can find online, there is no definition of what a good logo design should look like. However, a logo still needs to satisfy 03 main factors as it professionally represents the visual appearance of the business.

1. Appealing : First impressions are very important as people tend to rely on their first judgment to decide on a later connection with a brand. An appealing logo helps to attract and leave a positive impression on people, which contributes in bringing value to targeted customers and leads them to the next stage of the customer funnel. 
2. Memorable : After having people’s attention, you will also want them to remember you for as long as possible since your visual representatives are already in people’s mind, they will easily recall and recognize your brand name whenever and wherever they see you. To make a logo memorable to people, you may want to make it simple, easy to understand, or interesting with fun characteristics, etc.
3. Recognizable : A logo doesn't need to obtain any value or unique features of a business, instead, it must clearly describe the message they want to deliver to their customers.

You may want to take notes of these 03 characteristics above if you are planning to buy logo design services. Appealing, Memorable, and Recognizable, make sure your new logo satisfies all of them.