Digital marketing, often known as online marketing, is the act of doing marketing utilizing the internet and other digital communication platforms in order to reach a group of potential clients. Rising in today’s digital era, digital marketing is now an essential marketing method in every business’s branding and development.

Digital marketing can be divided into eight different categories, including SEO, PPC, social media marketing, content marketing, email marketing, mobile marketing, marketing analytics, and affiliate marketing. Each of these categories play an important role in contributing to the success of the whole marketing strategy of a brand.

Basically, a digital marketer does what an actual marketer does, but they do that on digital platforms like social media, email, search engines, websites, forums, and many more. They spend their days consulting clients on their marketing strategy, deciding on the right marketing targets, brainstorming ideas, planning the strategy, analyzing customers’ behavior, producing content, posting creative products, measuring the number of reach or impact, updating, improving the quality, and managing social media interactions of campaigns, etc.

The job is absolutely an interesting path since the marketer doesn't need to do exactly those tasks everyday, they have room to learn and apply what they know in a variety of fields, and more importantly, they are free to be creative.

For that being said, a digital marketer has to face many challenges while working in this career. Since the digital world is constantly growing and changing, people who work in this industry need to always keep up with the latest trend and information in order to keep moving forward.

Typically, digital marketers are responsible for some or all of the following tasks:

• Consulting clients
• Social media marketing
• Inbound Marketing
• Email marketing
• Content marketing
• Public relations
• Pay-per-click (PPC) ads
• Search engine optimization (SEO)
• Pay-per-click (PPC) ads
• Marketing Analytics
• …

In simple words, when your customers go online, you need to go online too, in order to impress them, and gain their trust. The Internet has changed the way people go to work and look for their jobs, it therefore changes the way people do marketing. Digital marketing is important because of the way it catches up with people online. Businesses now also need digital marketing to meet their customers there, to pursue them and to turn them into their leads.

Digital marketing is indeed a more powerful marketing tool in today’s era than any other methods since it gives marketers capabilities to track, to measure, to adjust many marketing elements while the campaign is still going on, and to focus on the right target audiences.

Digital marketing refers to a broad range of technology and marketing strategies used to connect with customers online. It has transformed the marketing sector into a type of online marketing that enables businesses to create a brand identity.

The eight primary categories of digital marketing include the following:

• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC)
• Social Media Marketing
• Content Marketing
• Email Marketing
• Mobile Marketing
• Marketing Analytics
• Affiliate Marketing

Companies can use digital marketing as a fantastic tool to connect with potential clients on a worldwide scale, engage with them, build brand awareness, advertise and sell goods and services at competitive pricing, and get a higher return on investment. The total success of retail organizations will be impacted by several benefits of a well-thought-out digital marketing strategy.

• Improves Customer Experience: Regardless of the size of their business, merchants must engage in digital marketing to guarantee the best user experience for their customers. This includes all aspects of the experience, from the time before to the time after the purchase. To optimize the consumer's convenience and efficiency, every interaction with the brand should be pleasant and effortless.

• Takes Advantage of New Prospects: With the advent of digitalization and the development of technology, retail marketers now have access to opportunities that were previously closed off. They are now able to draw leads from outside of their immediate area, and offer better customer service while spending less on marketing, and much more. It is only right that the retailers make the most of this channel and reach their full potential.

• Enhances Brand Metrics: Differentiating a retail firm from rivals can be done by building strong brand awareness and presence. By investing in establishing a brand's reputation, awareness, and image, businesses can enhance the knowledge and perception that consumers have of their brand.

• Increases Client Acquisition, Conversion, and Retention Rates: Retailers may use digital platforms to connect with the right prospects and customers to boost client acquisition, conversion, and retention rates. It can increase engagement and contact with customers to promote purchases.

• Assists in Surviving Competition: Digital marketing is one of the best resources available to small and medium-sized retailers. It enables them to successfully take on challenging competition even with minimal resources. By utilizing internet marketing, medium- and small-budget retailers may easily reach clients across the country and efficiently promote their brands internationally.

A digital marketing strategy is a plan for creating an online presence using tools like social media, paid search, organic search, and other web-based platforms like your website. The purpose of digital marketing tactics is to raise brand awareness for your company and draw in new clients.

A solid digital marketing plan enables your company to use carefully chosen media to accomplish specified digital goals. "Digital marketing strategy" and "digital marketing campaign" are frequently used interchangeably, much like marketing strategies and methods.