The world after the pandemic has seen the power of Influencer Marketing, it works strongly and effectively despite difficult circumstances. It helps brands inspire people, builds brand connections, creates a positive impact in audiences’ minds, and assists businesses in promptly and sustainably achieving their marketing objectives, even in the isolation era. Indeed, Influencer Marketing has brought new possibilities to businesses in the new normal era. 

Customer’s trust and the ability to influence people are two things businesses nowadays wish to achieve at all costs, for the benefits these two matters will bring back in the long term. Influencer Marketing strategy takes advantage of the authority and credibility of digital marketing influencers as well as the huge number of their followers, to reach for more awareness and recognition. By letting the audiences’ favorite people promote the product, a brand can at least create a friendly image in front of audiences' eyes and successfully launch its branding strategies. 

Influencer marketing strategy is a new key for businesses to thrive further

“Only Influencer Marketing can do what other marketing methods cannot do and what the businesses have always wished to have, that is the ability to make immediate impacts on people regardless of any isolation period of time.”, said Mr. Jimmy Lee, CEO of papmall®.

The point has been proven by Influencer Marketing Hub, that Influencer Marketing worldwide has grown in sales to $16.4 billion in 2022 from $1.7 billion in 2016, with the recorded average ROI of $5.2 on every $1 spent. In addition, Nielsen has stated in 2022 that 68% of people nowadays trust online opinions via reviews more than the brand itself. Also, research from Brightlocal.com has shown that Influencer Marketing generates five times more sales than any paid media impression. All the above data has shown the importance of letting people, or digital marketing influencers, take part in promoting the brand's reputation.

The role of audiences in helping promote a brand on social media is indispensable regardless of any isolation period of time.

Though considered as social media marketing that includes endorsements, content creators, and product replacements to influence internet users’ minds and shopping behaviors, an Influencer Marketing strategy triggered by customer experience, is way more effective than other social media marketing methods in the way it helps business approach a bigger number of audiences on the internet:

• Influencer marketing accurately targets its customers as it satisfies the needs of influencers’ followers of seeing updates on the people they like.
• By being advertised in an influencer’s video clip or post, your brand is presented nicely in front of hundreds of thousands or even millions of people online.
• Influencer Marketing services often take advantage of the current trends in order to promote a brand or a product, which makes it easier for their content to get more views and clicks.
• The audience loves and trusts the people they follow; therefore, they also have a high tendency to trust the brand or product which they are promoting. Which leads to higher brand awareness, brand recognition, and first-time users.
• Influencer marketing is considered less risky than other types of marketing methods since it is easier and faster to establish as well as to end contracts with digital marketing influencers when a negative issue occurs.

Influencer Marketing helps businesses approach a bigger number of audiences on the internet with the right content they wish to approach.

However, not all who claim themselves as influencers are trusted, only the true ones with reliable content and fruitful lifestyle can gain the hearts of the audiences in a long time, to get in the eyes of the brand. Most customers prefer digital marketing influencers with relatable personalities and expert personalities to put their trust in. Just look at how people choose people to follow, and you will figure out how hard one must devote their time and effort building their image to become someone that not only the community, but the brands would put their trust in and let those influencers represent them in public.

And that is why papmall® has promised to provide small and medium businesses (SMBs) with its international freelance marketplace. While most people often look for the best influencer marketing platforms that provide them with influencers that have a huge number of followers and recognition, what this marketplace will give you is one that can deliver your message in the most effective way to the community. 

papmall® knows that not only awareness and recognition are important to a brand, but also the way it leaves an impression on people’s minds by making an impact on their life, their behavior, and their environment are also essential for them to survive and thrive far in this competition. That is why this digital e-commerce platform offers buyer clients high-quality Influencer Marketing services from experts all over the world. 

Besides offering business owners options to look for freelancers by region, budgets, scope of work, and levels, papmall® also devotes itself to equipping with security policies and conflict resolution policies in order to be worth the name best influencer marketing platform. All of that effort is to provide both seller and buyer clients with a safe, fair, professional, and dynamic environment to connect and work with each other in the long-term future.