You have probably heard about how the 3C framework for digital marketing is pivotal to your business. While most entrepreneurs still struggle to make it work, papmall® has used the medium to help aspirants succeed as their own bosses.

Started three years ago, papmall® are firing on all cylinders to tie their partners to the freelance community using e-commerce. “Our marketing strategy is based on bringing value to professionals and companies in global trade, primarily via Content, Community, and Commerce.”, said Mr. Jimmy Lee, CEO of papmall®.

papmall® uses Content, Community, and Commerce to help aspirants succeed.

Their strategic triangle encompasses a carefully wrought synthesis. Initially welcoming customers with persuasive on-page copy, then drawing them to a community that erases the purchase intention and brings it back when needed, all of which would not matter without a platform to finalize an agreement between sellers and buyers. 

papmall® helps merchants to warm up their prospects by attracting them with human-centered content, which takes a lot of effort to create and distribute across multiple media. The content marketing strategy is distinct from the others in that it keeps customers up-to-date on the best practices and tips from industry insiders. papmall® also provides sellers a complete walkthrough of how to write a captivating description, a strong value proposition, and solicit customer feedback, adding more gravitas to their offerings. With the freelance content strategy ongoing since 2020, conversions have been three times greater, as measured in early 2023.

A robust virtual community helps improve visibility for online brands or publications, so papmall® builds a fully vetted community of professional freelancers and small businesses, resulting in valuable connections formed and ideas shared amongst like-minded people. “A community does an underappreciated job: It helps you make a strong enough impact that can cultivate a sale.”, added Jimmy.

The papmall® community helps vendors convert customers into brand advocates.

papmall® is a supportive community and, lest we forget, a marketplace as well. Taking the help of their freelance marketing strategy, free agents, and entrepreneurs can quickly join the gig economy and make headway in independent work. “A hub of founders and freelancers interested in growing their business together is our winning area.”, Jimmy stated.

All things considered, the papmall® community motivates sellers to push themselves forward by providing features that set them apart while having a diverse combination of social media posts, SEO-backed blogs, and newsletters that extends to CTAs backing them. And right when someone needs to hire these sellers to get work done, an all-in-one e-commerce site is already at their fingertips. This is how papmall® employs the 3 Cs’ framework for a fruitful entrepreneur journey.

papmall® partners can easily get started and control their business.

Since their inception, papmall® has been striving for a fair, open, and non-discriminatory business environment. The company sees everyone, whether a buyer or a seller, as a valued customer, so they have planned free offers, exceptional deals, and perks with the hardships faced by both targets in mind. A 10% commission rate; free monthly fees; and SEO and paid ads support are just a few of the discounts and freebies that keep customers coming back for more.

New discounts and freebies keep customers coming back to papmall®.

Mr. Dominic Vu - Operation Director

papmall®

+65 6681 6728

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