A web content writer, or website writer, is the person who is responsible for creating the concept and writing all types of content on a website including the page names, category names, content blogs, button copy, etc. Besides creating content and copy as required, a web content writer also needs to think of how to increase user experience, attract visitors, keep them onsite, and make them want to come back for more following a content strategy.

Website and website content are now a part of the marketing strategy of any business since it brings back tons of benefits, including pushing conversion rate, increasing brand awareness, keeping in touch with customers and ongoing trends, enhancing business’ relationship and connection with customers, etc. That’s why job titles are always in high demand and freelance website content writers are becoming more and more popular among all freelance titles.

Since SEO is now an indispensable part of the marketing strategy of any business, a web content writer must also acknowledge the method and know how to optimize their website content in order to reach out to more internet users, as well as to successfully launch their business online.

Website and website content are now a part of the marketing strategy of any business since it brings back tons of benefits including:

• Branding,
• Raising brand awareness,
• Attracting the attention of the right audience, 
• Keeping in touch with customers, 
• Engaging and enhancing business’s strong relationship with customers,
• Leading visitors to completing a specific task, 
• Building brand love and trust, 
• Pushing conversion rate on the website, 
• And so on.

Because of the importance of website content, business owners are now very considering when it comes to hiring content writers for their website. Fortunately, website content writer job titles are always in high demand, and freelance website content writers are becoming more and more popular among all freelance titles. Hiring managers can now easily and quickly find for their business a perfect fit, being responsible for their website content on e-commerce sites on the internet. 

There is an international e-commerce platform that connects freelancers of all types of marketing and those who need their freelance services called papmall®. At papmall®, hiring managers and freelancers have a place to look for their good matches at work, to connect and efficiently communicate with each other, to be assisted by a group of experts in promoting their services and brands, etc. Becoming buyers of papmall®, business owners can receive creative services including website content with the best quality at a very reasonable price.

Content is important for SEO because:

• It helps much in branding, especially in building brand awareness, love and trust.
• It generates a high Click Through Rate.
• It increases Conversion Rate through encouraging the audience to click on backlinks and the Call-To-Action and button.
• It helps enhance the benefits of relevant keywords.
• It provides visitors with a great user experience.

Because of the importance of content in general and website content in particular, business owners are now very considering when it comes to hiring content writers for their website. Fortunately, website content writer job titles are always in high demand, and freelance website content writers are becoming more and more popular among all freelance titles. Hiring managers can now easily and quickly find for their business a perfect fit, being responsible for their website content on e-commerce sites on the internet. 

There is an international e-commerce platform that connects freelancers of all types of marketing and those who need their freelance services called papmall®. At papmall®, hiring managers and freelancers have a place to look for their good matches at work, to connect and efficiently communicate with each other, to be assisted by a group of experts in promoting their services and brands, etc. Becoming buyers of papmall®, business owners can receive creative services including website content with the best quality at a very reasonable price.

Website content is the process of creating a website concept and writing all types of content on a website including page names, category names, content blogs, button copy, etc. Besides creating content and copy as required, a web content writer also needs to think of how to increase user experience, attract visitors, keep them on site, and make them want to come back for more following a content strategy. 

The job is definitely not easy or simple, in fact, it will take months or even years until you actually get a desirable results; however, you can put the below steps in consideration when creating content for your website:

1. Clearly determine your objectives when creating the website, such as to build brand awareness, to do branding, to collect customer feedback or data, to converse sales, etc. Choose only one at a time.
2. Remember to highlight your unique selling point (or USP) to differentiate your brand among competitors on the market.
3. Identify your audience and their insights. Find out what type of content and the right way of approaching them through your content.
4. Plan out a detailed plan on what pillars, angles, topics of content should be performed in each period of time launching your website.
5. Decide on the channels that you want to share your content on to attract customers.
6. Write helpful and relevant content on your website.
7. Optimize your content for SEO marketing purposes.
8. Make it mobile devices friendly as well since more and more people are using mobile to go online these days.
9. Keep updating and improving your content for better approaching and increasing user experience.
10. Polish your website content before publishing and sharing it on other platforms.

How often should you update your website content? Well, it depends on several factors that you need to often keep an eye on, such as:

1. Web traffic: Keep an eye on the visitors and unique visitors metrics of your website. Decreasing in the number of Visitors and Unique Visitors metrics can be a sign that your content website needs updating and improving in quality.
2. Bounce rate: The higher the bounce rate is, the less your content is relevant or helpful to visitors. Whenever there is a sign that the bounce rate of your blog page increases, you know you need to update it as soon as possible. The acceptable bounce rate of a web page at the moment is between 26% - 40%, remember to keep it below that scale.
3. Time on site: The higher this metric is, the more relevant and helpful your content is to the visitors. According to research data from Contentsquare in 2021, the average time spent on site of all industries is 52 seconds, which means any number below that benchmark can be considered as lower than the average and your web pages are not doing as good as most of the websites out there.
4. The types of website: A website about news will need to be updated every day and even every hour depending on when the breaking news is out. A normal website about products or services needs to be updated every three months. A website for blogging needs to update articles every day or every 2 days in order to attract visitors and keep them onsite. If your blog already has a huge and stable amount of traffic, the number can be decreased to 2-3 posts a week.
5. How famous the website is at the moment: If you have just created a website for blogging and want to get as many as you can, the ideal number must be 1-2 posts per day, or when it is lacking content that everyone likes to read at the moment. You may think it’s hard to maintain the number of posts in a day, but with this highly competitive industry like today, it is actually the least you can do if you want to be successful.

Regrading updating the existing content on your website, it is ideal to have all of the website content checked up and updated every three months. Or whenever you think your content is out-of-date, 

There are three types of content that every business must include in its marketing strategy. All these three types of content have their own mission and play an important role in attracting, engaging and building love and trust in their customers on the internet. They are:

• Passive content: Are all fundamental information about the brand itself such as website copy, tag lines, slogan, copy button. 
• Outbound content: Are content used to promote products and services without targeting a specific object or customers. Examples are email, advertising copy, video scripts, product descriptions, call to action (CTA).
• Inbound content: This type of content focuses on building a website and the SEO content of it. Its main mission is to encourage readers to complete a task such as provide contact information, purchase a product, register as a member, etc. Examples of this content are blogs, social media posts, ebooks, while papers, serminas, etc.