If a brand logo describes the brand in visual appearance, brand slogan and tagline tell the audiences what the brand is about, then brand voice and tone are how the brand tells it to the customers. A brand voice and tone prefer how the brand sounds to its audiences when reading its messages, slogan, or tagline. The voice of the brand says much about its personality and characteristics as a humanized object that is created to serve the company promoting and marketing strategy.

A brand voice & tone must be unique, distinctive, and with the brand’s style guide in order to effectively communicate and interact with customers in a consistent manner across all online and offline platforms.

The main benefit of a brand voice & tone is that it helps much in branding and brand recognition. If a brand logo describes the brand in visual appearance, brand slogan and tagline tell the audiences what the brand is about, then brand voice and tone are how the brand tells it to the customers. The voice of the brand says much about its personality and characteristics as a humanized object.

While the brand logo and brand slogan can only be observed by human’s eyes, brand voice and tone enable audiences to observe the brand with their hearing ability as well, which enhances the chance people will be reminded of the brand more quickly and more easily.

In addition to what has been mentioned, brand voice and tone help put more humanity in the brand, which tends to make potential customers feel more at ease and more close to the brand while interacting and communicating with it. Therefore, they tend to put more love and trust in the brand.

While the brand logo and brand slogan enable audiences to observe the brand with their hearing ability as well, which enhances the chance people will be reminded of the brand more quickly and more easily.

In customer service, brand voice and tone help put more humanity into the brand, which tends to make potential customers feel more at ease and more close to the brand while interacting and communicating with it. Brand voice and tone play an important role in attracting customers, efficiently interacting with them, getting what they are in need of, and effectively serving them the most appropriate solution. Therefore, they tend to put more love and trust in the brand.

There are no standards for how a brand voice & tone should sound like. However, there are four most popular types of voice & tone a brand can take in consideration in order to come up with the most effective one.

• Casual or Formal;
• Funny or Serious;
• Irreverent or respectful;
• Enthusiastic or neutral.

In case you cannot figure out the types of voice & tone that best describe your brand, you can always find freelance brand voice & tone services to assist you in creating one. There are several ecommerce websites on the internet that can provide you with high-quality services at the best price. 

Papmall® for example, the most reliable ecommerce marketplace for freelance writers and businesses’ owners, who come to look for the best book writing services at an affordable price. Besides high-quality services, papmall® also famous for the trustworthy Security Policies regardless of payment methods, as well as the Conflict Resolution Policies that help both seller and buyer clients in solving any issues that happens on the platform. So, next time you want to hire a professional book writer, you know where to look.

The main purpose of the brand voice & tone is to add in more personality and characteristics to the brand itself for better attracting and communicationwith the customers. So, When creating a brand voice and tone, make sure it will be interacting and communicating to them directly, instead of talking about or talking for them. That way, the potential customers will feel more connected to the brand and more likely to purchase goods from it.

Here how you will do it:

• Stick to your brand’s style guide to figure out the personality and characteristics of your brand;
• Rely on the value, the mission and vision of your brand to come up with the voice & tone that can make the brand stand out from the crowd;
• Rely on your brand’s target audience to choose the language and way of talking that is the most persuasive to them; 
• Choose to exactly describe your brand voice and tone in three adjectives;
• Create your brand voice & tone guidelines with Do and Don’t lists of your voice and tone to consistently use it in the public;
• When everything goes out of your hands, try reaching out to an expert who is experienced in creating brand voice & tone.

Brand voice and tone refer to the unique way that a brand communicates with its audience, including the choice of words, phrasing, and overall style. This voice and tone are essential for establishing a consistent brand identity and creating a memorable experience for customers.

Here are some examples of brand voice and tone: 

• Nike : Positive, friendly, and motivating.
• Adidas : Motivation, and inspiration.
• Coca Cola: Positive, friendly, and down-to-earth.
• Starbucks : Evocative, direct, and joyful.
• Uber : Considerate, simple, bold and consistent.
• Mailchimp : Clear, genuine and with a bit of dry humor.
• Harley-Davidson: Ctrong, confident and aggressive.
• Tiffany : Witty, elegant and classic.
• The Old Spice: Humorous and masculine.
• Slack : Friendly, and helpful.
• Apple: Upbeat, conversational, and confident.
• Dove: Positivity, female empowerment, and self-love.
• Spotify: Funny, direct, and concise.