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Articles & Blog Posts FAQs

What is the difference between article and blog post?

Articles	Blog posts
Articles are formal writing products posted on newspapers, or professional platforms of official organizations/government.	Blog posts are posted on websites or blogs, and are mainly created in a casual writing style
Articles are often well-written versions of some facts, interviews, reports, analysises, research, data-based or fact-based explanation, recommendations, etc.	A blog post is based mostly on subjective points of view such as personal opinions, sefl-conclusion, or just private thoughts.
Those who are qualified to write a newspaper or press article have at least fundamental knowledge in formal writing and journalism understanding, or years of experience in the formal writing field with technical and sophisticated writing skills. And in order to get to the public, an article has to get over the review and verification rounds.	Anyone can create their own blog posts or website posts with just a laptop/computer, some writing skill, and their love for writing. The owner is the one who fully decides the content, style, format, etc of the blog post.
Normally, a standard article is about 1,000 to 1,200 words, or sometimes, more than 1,200 words in order to satisfy the SEO marketing purpose of the brand	A blog post has no limit to the number of words. One can freely decide the length of their post depending on the topic they are writing, their thoughts about the topic, and even their emotions and feelings toward the subject.
Articles in any form, contain no keywords, and as a result, they serve no SEO purpose to the business or the publisher	A blog post, or website post, is nowadays a great tool for every business’s SEO strategy. Since you have full control of your blog/website and all types of inside content, you can freely conduct an SEO marketing campaign by optimizing the website structure, the content with the right keywords, and so on.

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How long should a blog post be for SEO?

According to the latest policy in terms of SEO content of the biggest search engine in the world - Google, the most perfect length of an SEO article will be more than 1,200 words in order for the Google algorithm (or the Google bots) to crawl in, index, and rank the post on the Search Engine Result Page (SERP). Besides the number of words, SEO marketing also includes what the blog is all about, the number of keywords in a post, how well it is structured, how relevant the content of the post is to the topic and a few more.

Articles & Blog posts services can also be delivered by freelancers with high-quality content at an affordable price. Therefore, if you want to launch freelance articles & blog post services to better promote your business, remember that you have more than one option to decide on.

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What makes a good blog post?

A good blog post not only serves useful and relevant content to target readers, but it also needs to contain keywords in suitable places in the post in order to make the post appear on the search engine at the top ranking and can be reached out to by potential customers. Below are some factors, that are included in a good blog post:

A catchy headline/title that reflects the below content in its exact meaning.
Useful topic with quality and relevant content according to the title of the post.
Use simple words and phrases, with understandable language and logical explanations.
Include well-designed and relevant media formats.
Serve one audience segment at a time.
Be built with a strong and clear hierarchy structure with clear subheadings and bullet lists of explaining points.
Contain relevant keywords which are added in only appropriate places in the post.
Add in the Call To Action part at the end of the post to persuade the audience to complete a specific task.

Articles & Blog posts services can also be delivered by freelancers as well, and if one day you want to purchase a freelance articles & blog posts services, remember to look for those who have the above factors.

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What are 4 common types of blogs?

There are so many types of blogs out there on the internet, but to narrow them down, there are 4 common types:

Personal blog:

This is the oldest type of blog that has been born, and also the most popular type on the internet at the moment. Content on this blog serves the purpose of showing blog posts that are written by one individual or one group of people. It is where the owner(s) publicize all of their thoughts, recommendations, advice, stories, points of view on many different things in life, and so on.

Business blog:

The most used type of blog in the digital era is a business blog. These types of blogs serve the purpose of introducing the business itself in terms of its products, services, history, mission, vision, etc. And the other purpose is to make a place for SEO marketing strategies. Unlike personal blogs, business blogs are created by a variety of people including the owners, the employees, the freelancers, etc, and are quality-checked before they are posted publicly.

Niche blog:

This type of blog has its contents focused on only one topic or topics in a narrow segment of an industry. Some examples of this type of blog are: cooking blogs, movie blogs, music blogs, and more. By narrowing down to only serving content for one topic, the blog can focus on creating quality content with the most sufficient information and well-written piece of content.

Affiliate blog:

This type of blog is invented to do affiliate marketing, which leads users to click on the affiliate links on the blog and to complete a particular task given such as purchase products, provide contact information, subscribe on social media channels, follow an account or website, etc. Since many businesses have received a large amount of traffic and a big improvement on their performance while launching affiliate blogs, this type of affiliate marketing is considered a huge industry of any business that has enough resources to conduct.

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What is article and example?

An article is a formal piece of writing that is posted on various platforms to formally inform a statement, provide announcement, explain information, show results of science research, etc, and is written by someone with enough experience and knowledge in writing.

Some examples of articles are press articles, official announcements, PR articles, case studies, original research, reports and studies of observations, etc.

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How do you write a blog post for beginners?

For beginner writers, you can follow these steps to create a good blog post:

Brainstorm the topic and main idea
Define your audience
Research relevant keywords for your post and topic
Think of a catching headline
Plan on a well-made hierarchy outline
Write the post with logical structures and points of view
Make sure the ideas and information in the body are relevant to each of the subheadings and the heading
Watch out for any typos and grammatical errors
Choose the suitable demonstration media formats
Include the Call-To-Action (CTA) that serves a specific purpose.

If you find the above steps are not that easy for you to do on your own, you can try looking for freelance articles & blog post services on the internet, especially on freelance eCommerce platforms that provide freelance services in the marketing industry.

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Articles & Blog Posts - One of the Most Trustworthy Marketing Strategies for Long Term Branding

Building an online version of your business in this digital era is essential to reach out to a large number of potential customers. And you cannot just advertise on social channels without articles & blog posts to gain trust and love from the community. Because it’s the articles & blog posts that can attract attention, bring value, build trust, engage with viewers, and make them your loyal customers.

The Importance of Articles & Blog Posts in Marketing

Articles and blog posts are important in marketing for several reasons:

What's inside?

Increase website traffic: Posting quality articles & blog posts on your website can attract visitors to your website. This can lead to increased website traffic, which can result in more potential customers and higher revenue.
Improve search engine rankings: Well-written articles & blog posts can help improve your website's search engine rankings. By incorporating keywords and phrases relevant to your business and industry, search engines can more easily index and rank your website.
Establish credibility and expertise: Writing informative and engaging articles & blog posts can help establish your business as a credible and knowledgeable source in your industry. This can increase customer trust and lead to more business opportunities.
Build brand awareness: Regularly posting articles & blog posts on your website and social media channels can help build brand awareness. By creating content that is informative, engaging, and relevant to your target audience, you can increase your brand's visibility and reach more potential customers.
Create shareable content: Articles & blog posts can be easily shared on social media channels and other websites, increasing your brand's exposure to a wider audience. This can lead to increased website traffic, improved search engine rankings, and more business opportunities.

Overall, articles & blog posts are essential in marketing as they can help increase website traffic, improve search engine rankings, establish credibility and expertise, build brand awareness, and create shareable content.

Articles & blog posts are great tools and channels for businesses in branding and marketing online.

Blogs and websites are one of the most effective marketing tools for a business

Yes, blogs and websites are indeed some of the most effective marketing tools for a business. They offer several benefits, including:

Increased visibility: A blog or website can increase your online visibility, making it easier for potential customers to find your business online.
Establishing authority: By publishing high-quality content on your blog or website, you can establish yourself as an authority in your industry. This can help build trust and credibility with potential customers.
Building relationships: A blog or website can help you build relationships with your audience by providing them with valuable information and engaging with them through comments and social media.
Generating leads: By including calls-to-action and lead magnets on your blog or website, you can generate leads and build your email list.
Cost-effective marketing: Compared to traditional marketing methods, such as print or TV ads, maintaining a blog or website is relatively low-cost and can reach a wide audience.

Overall, having a blog or website can be a valuable asset for any business looking to establish an online presence and grow its customer base.

Role of the blogs and website articles to the way a business communicates with their customers

Blogs and website articles play a crucial role in the way a business communicates with its customers. They provide a platform for businesses to share information, news, updates, and insights related to their products or services.

Through blogs and articles, businesses can establish themselves as thought leaders in their industry, and demonstrate their expertise and authority to their audience. They can also use this platform to answer common questions or concerns their customers may have, which can help to build trust and foster a positive relationship between the business and their audience.

Additionally, blogs and website articles can help to improve a business's search engine rankings, by providing fresh, relevant content for search engines to index. This can help to drive more traffic to the business's website, and ultimately, increase sales and revenue.

Overall, blogs and website articles provide an effective way for businesses to communicate with their customers, build their brands, and establish themselves as industry leaders.

Articles and blogs writing are an essential part of content marketing which helps sustainably establish the reputation of a brand.

The power of good articles to the reputation and branding of a business

Good articles can have a significant impact on the reputation and branding of a business in several ways:

Establishing expertise: Well-written articles can demonstrate the knowledge and expertise of a business in its industry. By providing valuable insights and information, a business can establish itself as a thought leader and go-to resource for its target audience.
Building trust: When a business consistently delivers high-quality content through its articles, it can build trust with its audience. By providing accurate and useful information, a business can establish itself as a reliable source of information and earn the trust of its readers.
Improving brand awareness: Articles can help increase brand awareness by providing valuable content that attracts and engages readers. By publishing articles on a regular basis, a business can increase its visibility online and attract more potential customers.
Enhancing SEO: Good articles can help improve a business's search engine rankings by providing relevant and valuable content that search engines will prioritize. By optimizing articles for relevant keywords and sharing them on social media, a business can improve its visibility online and attract more organic traffic to its website.

Overall, good articles can play a powerful role in shaping the reputation and branding of a business by establishing expertise, building trust, increasing brand awareness, and enhancing SEO.

One right article can save a business from disruption

While it may be difficult for a single article to save a business from disruption, a well-written and well-targeted article can certainly make a significant impact on a business's reputation and help to mitigate negative situations.

An article can indeed play a crucial role in saving a business from a communicational crisis and avoiding disruption. By addressing the issue head-on, providing clear and concise information, and demonstrating a commitment to transparency and accountability, an article can help restore trust and confidence in the business.

For example, a business facing a public relations crisis or negative online reviews can use a strategic article to address the issue and offer solutions or explanations to its customers. A thoughtful and informative article can also establish a business as a thought leader in their industry and help to build credibility and trust with customers.

In addition to crisis management, articles can also have a positive impact on a business in a variety of ways, such as:

Building credibility: By sharing valuable insights, knowledge, and expertise in their industry or niche, a business can establish itself as a credible authority and thought leader.
Driving traffic: Articles that are well-written, engaging, and informative can help drive traffic to a business's website or blog, increasing its visibility and reach.
Generating leads: By including a call to action (CTA) in their articles, businesses can encourage readers to take a specific action, such as subscribing to a newsletter, downloading an e-book, or signing up for a free trial.
Improving SEO: Articles that are optimized for search engines can help improve a business's search engine rankings, making it easier for potential customers to find them online.
Strengthening brand identity: Articles can help reinforce a business's brand identity by sharing its values, mission, and unique selling proposition (USP).

Overall, articles can be a powerful marketing tool for businesses, helping them establish their credibility, reach new audiences, and drive conversions.

If done correctly, the right articles & blog posts can save a business from a serious crisis.

What to prepare and expect when hiring an article & blog post writer?

When hiring an articles and blog posts writer, there are a few things you should prepare and expect:

Clear communication: Before hiring a writer, make sure to communicate clearly about your business, brand, target audience, and the goals you want to achieve through your content. This will help the writer understand your needs and create content that aligns with your business goals.
Portfolio and writing samples: Ask the writer for their portfolio and writing samples to get an idea of their writing style, tone, and quality. This will help you assess whether their writing is suitable for your business.
Rates and deadlines: Discuss the writer's rates and deadlines upfront to avoid any confusion or miscommunication later on. Make sure the rates fit your budget and the deadlines align with your content marketing strategy.
Collaboration and feedback: Establish a collaborative relationship with the writer and provide feedback on their work. This will help them understand your preferences and improve the quality of their writing.
SEO knowledge: Ensure that the writer has knowledge of SEO and can optimize the content for search engines to improve your website's ranking and visibility.
Professionalism and reliability: Look for a writer who is professional, reliable, and timely in their work. Make sure they are committed to delivering high-quality content on time and can communicate promptly if there are any issues or delays.

Overall, hiring skilled and experienced articles & blog posts writing services can help your business enhance its online presence, engage with your target audience, and achieve your marketing goals.