France is a well-known nation in Europe and the rest of the globe. It belongs to Western Europe and is in an ideal location because it is close to essential countries like Germany, Italy, Spain, and - although being divided by a canal - the United Kingdom. Outside of Europe, there are certain territories and departments under the French administration. These include the South American overseas territory and department of French Guiana, as well as islands like Guadeloupe and Martinique.

1. E-commerce customer behavior in France in 2020

(E-commerce customer behavior in France in 2020)

PAYMENT METHODS - RetailX research from 2020 reveals that France internet shoppers prefer to use their bank cards to complete their purchases. In France, bank cards account for 80 percent of all transactions. It is followed by consumer credit (4%), bank transfers (1%), internet banking (11%), and other means (a total of 4 percent).

• 85% of customers want their orders delivered to their homes.

The majority of French internet shoppers prefer to have their purchases delivered to their homes (85 percent). Other common delivery method selections include delivery to Relay locations (68 percent) and picking up in-store (28 percent).

• In France, 41.6 million people shop online.

The survey found that 41.6 million French individuals make online purchases or 81.4% of the nation's internet users. There are 1.5 million more people than in 2019. And 41.4% of customers use their cell phones to make a transaction.

French shoppers turned to the internet when they couldn't find every category in shops. 61 euros were spent on average for each transaction, up 2.6% from the average for 2019. After eight years of decrease, this is the first uptick.

• Most clothing is purchased online.

In another survey, Fashion is the category with the largest percentage of internet users who made online purchases (58%) when comparing in-store and online purchases of the same products. Cultural items (50 percent), travel/tourism, and other product categories are also quite popular online (40 percent). Home services (7%) and glasses and contact lenses (also 7%) are substantially less popular online categories.

• The biggest E-commerce website in France

Amazon, FNAC, Cdiscount, Veepee, and E.Leclerc based on the number of clients in the previous year as a proportion of internet users. Compared to the percentage of internet users (27%) that Fnac drew within the same time period, Amazon received 53,7% of French internet users to its e-commerce website.

2. The online shopping trends in France’s E-commerce for 2022

(Online shopping trends in France’s E-commerce)

• The importance of the “made in France” products

In the post-covid market, using France’s products is a sign of solidarity rather than merely a slogan. 81% of household consumption in 2018 was produced in France, a habit that has become stronger as a result of the coronavirus epidemic. French customers have made a significant effort to buy local goods as a result of their concern over the challenges faced by local stores and enterprises. More than ever, people want to give preference to French-made goods and businesses that have roots in the nation.

• Stay green in France's E-commerce Market

In France, 63% of individuals desire to consume more wisely. And 77% of them are even willing to stop buying items from a company whose manufacturing practices are unfriendly to the environment. The moment for your e-commerce to go green since French customers are embracing the green trend. For eco-friendly offerings, French buyers are prepared to pay extra.

French consumers prefer items from the circular economy, according to 51% of respondents, in part due to environmental concerns, but also due to the quality of their purchases and their willingness to support small businesses.

• Mobile E-commerce in France

The French e-commerce market is anticipated to develop further, with the proportion of mobile users increasing as businesses tailor their operations to these clients, the result is 34% of consumers say through online marketplaces. source

• Work of mouth still the best channel in France’s E-commerce market?

This also made us bewildered when we heard this information, but indeed, thanks to the help of technology, work of mouth have become a powerful promotion channel in France’s E-commerce with 37% of consumers claiming to have discovered products by word of mouth (40% among women), compared with other countries (32%).

• Searching trend of France’s E-commerce

Customers from France are more inclined to look for items on Amazon initially.

• 47 percent go to Amazon to look for their demand first.

• 28% use search engines first.

A survey found that Amazon is frequently used as the initial shopping location. Many consumers use the Amazon search engine directly, bypassing a more conventional search engine like Google, which is a trend that has been expanding for several years. Therefore, e-merchants have a strong incentive to have positive references on shopping sites like Amazon.

3. The e-commerce market in France

(The e-commerce market in France)

One of the largest e-commerce nations in the world is France. According to rankings, only Germany and the United Kingdom are larger e-commerce markets in Europe. By the end of 2020, the country in Western Europe had an online retail industry of over 112 billion euros. Online sales in France make up 6% of all retail sales, according to data from the Centre for Retail Search. Additionally, 4.27 percent of the nation's GDP in 2019 came from e-commerce.

4. Papmall - The new E-commerce platform for outsourcing freelancers in France

By 2019, the market began to have more e-commerce platforms. The most special is the platform for sellers - The service providers. Now the sellers can post and find customers right on this platform. That is papmall ®, here is a list of the top services that many buyers look to outsource:

• Graphic designer
• Audio editor
• Video editor
• Web design
• Web developer
• Marketing online
• Etc.

Our platform understands the demand of hiring outsourcing of buyer and start to develop the platform with the multipayment methods for worldwide sellers/ buyers. For the first time of registration, we provide 3 months of free marketing service for your service. Become a seller at papmall ® now!

(The new E-commerce platform for outsourcing freelancers in France)

5. Conclusion

Clearly, France’s e-commerce market is trending in the same direction as the worldwide e-commerce sector. It seems sensible that we would shift most of our purchases online as well as more and more of our interactions due to greater digitization and the COVID-19 epidemic. France’s e-commerce sector is expected to expand further, with the growing percentage of mobile users playing an increasingly significant role as companies optimize their processes for these customers.