Podcast Marketing
Podcast Marketing is a tactic that involves using audio content to market. Podcast Marketing should be used to promote goods or services. It supports the brand’s approach in expanding it, telling its story, establishing its authority, and promoting word-of-mouth advertising.
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Podcast Marketing FAQs
How I made it in a marketing podcast?
“How I Make It In A Marketing” podcast is a series not about marketing, but about marketers and about giving advice for those who want to improve their career from the world famous marketer leaders.
A marketer is like an artist of the marketing industry with their brushes are ideas and the canvas are execution platforms. We master our skills to bring choice to enable everyone to add value to the world by sharing their innovations, services, charitable endeavors, and finally, to maintain a society that is running based on decision.
And yet...One of the most entertaining, wildly imaginative, never-grow-up, amusing yet irritating and beneficial professional choices you can make is to attend the podcast series called “How I Make It In A Marketing” podcast.
In the series, marketer leaders will delve deeply into the careers of marketers and entrepreneurs to inspire your next successful campaign, provide you with tips for getting your ideas approved, and guide you through the most difficult choices in your professional life. These interviews' inquisitive, thorough format enables marketing and business professionals to express themselves naturally while imparting a salient message.
Pay attention to when they talk about how they developed their campaigns, advanced their careers, and what they discovered along the road. We'll delve deep, receive helpful ideas from our guests, and have a good time while we're at it.
What is podcast marketing?
Podcast marketing is the use of audio content that is added to podcasts to promote, market, and sell your goods or services. It aids in expanding the brand's reach, telling its story, establishing its authority, and promoting word-of-mouth advertising.
In another meaning, podcast marketing services can also be understood as promoting podcasts on various platforms. You can promote your podcast through ways below:
- Email: Make a list of potential clients whose interests might be piqued by the content of your podcasts. Send email campaigns after that. In your email newsletter, be sure to mention the premiere date. The date will be saved by those who find it useful. You can construct fantastic email campaigns promoting your podcast using SendPulse and schedule their distribution. Your email newsletter will be sent out on time and to the appropriate recipients if you do it this way.
- Social Media: Reaching new, sizable audiences on websites like Instagram, Facebook, and Twitter is ideal. There are several ways to catch listeners' eyes. You may write a post about your podcast on social media, make a video, or write a tale with the date it will be released. Paid advertisements are an option if you have adequate resources for promotion. You can quickly reach your target audiences with these powerful tools, and you'll attract more listeners to your podcast channel.
- Giveaways: Giveaways quickly grow your audience. Giving away something beneficial gives you the chance to acquire free promoters. Introduce new listeners to your podcast with something genuinely beneficial and pertinent to your business. You may offer consumers exclusive access to certain podcasts or a one-on-one meeting with a subject matter expert, for instance. Request that consumers share information about your podcast with their social media followers instead.
- And more.
Podcast marketing services can also be delivered by freelancers with high quality at an affordable price. Since podcast is now an increasing format of entertaining and educating on the internet, freelance podcast marketing services are therefore an ideal method used by businesses as a new efficient way to do marketing in today’s era.
What is the best digital marketing podcast?
There are 03 best digital marketing podcasts that marketers should listen to:
1. Marketing School
- Hosts: Eric Siu, CEO of Single Grain, and the SEO - expert Neil Patel.
- What it's about: Whether you need advice on lead generation, email marketing, content marketing, or SEO, you can find it here. This is one of the podcasts about digital marketing that places a lot of emphasis on those who pursue organic content and the data it produces. Additionally, both novices and experts will value the information on this podcast.
- USP: The best thing about this podcast is that it has short, manageable episodes that range in length from 4 to 20 minutes.
2. Agents of Change
- Host: Rich Brooks, the founder and CEO of the web design and online marketing firm Flyte New Media.
- What it's about: This podcast on digital marketing has everything you could possibly need to know about digital content. Being a marketer himself, Brooks speaks with authorities in many areas of digital marketing to discuss the most recent developments. In essence, if you listen to this 30- to 45-minute podcast, you'll have your finger on the industry's pulse.
- USP: A digital marketing podcast channel that uses the interview format. With each episode, you get a new viewpoint from a seasoned marketer. That's marketing gold.
3. Goal Digger
- Host: Jenna Kutcher, who identifies herself as a digital marketer and small-town photographer.
- What it's about: With a name like Goal Digger, you've already captured the interest of your target market. There is however more. In a tutorial format, the host covers a wide range of social media marketing issues. Because the content is so full of anecdotes, her episodes are like seminars yet they don't sound like workshops. One of the few podcasts about digital marketing with more than 500 episodes is this one. The episodes also have a very long shelf life because you can keep referring to them whenever a problem arises with one of the social networking networks.
- USP: The host applies her own experiences to the discussion, which gives the podcast a relatable feel. The benefits for solving problems are enormous.
What are the benefits of podcast marketing?
Podcast marketing services help companies approach new target audiences, be closer with the customers, and it is also simpler than making a video due to the voice preparation only.
Approach new target audiences
You are extending your reach whether you launch your own podcast, collaborate with a producer, or appear as a guest on another podcast. Topical searches for podcasts are simple. You can reach listeners who might become potential customers if you concentrate your podcast work on issues that appeal to your target audience.
Get closer with the customers
By expanding your brand beyond your business, podcasting can help. Listeners hear you as a person, not as a business, when you speak on a podcast. Customers find that level of genuineness to be quite attractive. They feel more connected to your business when they can hear the reasons why you began it and why it's essential to you in your own words. Depending on the degree of connection a listener feels to you, this can cut the sales cycle in half and strengthen their brand loyalty.
Simplify the preparation process
A poorly made film can frequently do more harm than good. For beginners, podcasting equipment is easier to use than video and doesn't cost much up front (it only needs a good microphone and headphones). It also doesn't demand a lot of hands to operate.
Users can find freelance podcast marketing services online at papmall, a freelance e-commerce marketplace. This platform is the community of thousands of skilled freelancers all around the world to provide business solutions in various fields from marketing, business to IT, media and translation. This platform has been well-established in America, Canada, Singapore, and Hong Kong.
How to choose a marketing podcast?
Podcast marketing services are considered an effective method to promote your business to the customers. To select the outstanding topics for your podcast, you should consider these questions to produce a fascinating podcast.
What is your specialization?
What unique angle and knowledge do you provide to the marketplace, and what will encourage others to listen to you? If you can't answer this question, you're unlikely to answer it for a podcast.
Do you have the determination to see it through?
Bloggers, podcasters, and social media sites begin with enthusiasm and passion, but the energy to stay the course quickly fades, leaving you with a stagnant marketing channel that not only does not benefit you, but really harms you. Nothing is worse than a blog with a two-year-old article, a social media profile with no posts, or a podcast that has gone quiet.
Are all of your ducks in a row?
You'll need a sound engineer who is communicative, available, and capable of deciding the production of your podcast. Is there a studio available for rent, or are you in need of any equipment for your workplace? (That's a completely separate topic!) Have you assigned someone to oversee the podcast? Who will be the host?, etc.
How frequently can you release new episodes?
Before you begin, consider this as well. Will this be a frequent occurrence, such as every two weeks or every month? Or how about an unique eight-episode series? Your audience will decide to follow you depending on this type of factor.
It is a complicated process that requires the business to work for many hours to brainstorm ideas and edit apps. However, it is possible to find podcast marketing services at papmall®. This is an e-commerce platform for freelancers all over the world where users can find all types of services from business, marketing to IT programs, translation, and graphic design.. Companies will be able to find and collaborate with professional freelancers internationally who offer them sustainable solutions for their businesses. This platform has expanded its scale in America, Canada, Singapore, and Hong Kong.
Why should businesses do podcast marketing?
There are 3 reason why businesses should do podcast marketing:
- Increase brand awareness
Podcasts are an excellent approach to spread the word about your business and improve the number of people who are aware of it. When weekly podcast listeners discover a podcast they enjoy, they tend to become lifelong fans, which means that every time an episode is released, these devoted numerous listeners will return to your show. According to studies, more than half of all Americans have listened to at least one podcast.
- Enhance brand trust
Podcasts are also a great approach for company owners to build credibility and trust with podcast listeners who will become committed subscribers to our podcast feed. A superb podcast differs from traditional forms of promotion in that it does not feel like an advertisement; rather, it feels more natural and conversational, prompting the listener to learn more about the podcast presenter and their brand.
- Improve relationships with clients
Podcasting allows you to strengthen your existing client relationships. Podcast listeners feel a personal connection to the podcast host, making it easier to build an emotional connection to them and your brand/business. These connections help to ensure future commerce with these podcast listeners. After developing a relationship with your brand on the podcast, a podcast listener will return to your website, give you a phone call, or buy products from you again.
Podcast marketing services can also be delivered by freelancers with high quality at an affordable price. Since podcast is now an increasing format of entertaining and educating on the internet, freelance podcast marketing services are therefore an ideal method used by businesses as a new efficient way to do marketing in today’s era.
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