Pop-up ads have become popular on the internet. Users can see pop-up ads on social platforms or websites such as Youtube, Facebook, and online magazines. This article will define a pop-up ad, its importance, different types of pop-up ads, and advice on how to create effective pop-up ads.

1. What is the so-called pop-up ad?

Pop-up ads are everywhere on the internet.

The tiny window illustrates some offers, services, or discounts that sometimes appear while audiences are surfing the web is the so-called pop-up ad on the internet. This simple marketing technique has become popular recently thanks to the utilization of service providers to raise their brand awareness.

Pop-up ads allow merchants to perform their key messages frontwards to the audiences which helps users to achieve their objectives. The basic benefits of this technique could be mentioned are promoting discounts, sharing brand information, and collecting customer data.

2. The vitalness of pop-up ad

Pop-up ads could improve brand identity and receive real time customer’s feedback.

The digital advertising industry has developed dramatically in recent years. Various online marketing methods have been created and well-operated such as social media advertising, email advertising, video ads, etc. Pop-up ads retain their position thanks to the effectiveness in advertising products and the attraction of web traffic. The specific benefits of pop-up ads would be discussed below

1. a. Raise brand awareness

Pop-up ads could help brands in approaching a maximum number of potential customers. The design and position of pop-up ads are set to appear at the center of the web browsers, therefore, it attracts the audiences to view and access the main site of the brand which increases brand awareness.

1. b. Receive customer opinions instantly

Customers are able to type in or click on the pop-up ads to react and send feedback to the company instantly. The brand is able to receive customers’ opinions about the quality of its products. Hence, brands could improve their services based on customers’ experience.

1. c. Boost up the conversion rate:

One of the most crucial objectives of using advertisements is to increase sales. Pop-up ads could help merchants increase conversion rates and marketing goals if the ads perform timely and are well-designed.

1. d. Versatility:

Pop-up ads are utilized for various marketing purposes. Users can attach videos and creative graphics to their posts with the purpose of announcements or sending promotions to audiences about the products or services.

3. Different types of pop-up ads

A sale-off pop-up ad.

• An exit-intent pop-up is triggered when a user attempts to exit your website - excellent for promoting various offers or converting customers that are about to leave your website.
• A time-based pop-up is triggered after a certain amount of time - if someone stays on your website for more than 2 - 3 minutes, it usually signifies they're "into" your product, deal, or content. It's an excellent opportunity to get people to sign up for your newsletter or sell something.
• A scroll-triggered pop-up is triggered when a specific proportion of your page is scrolled - for example, 80% The use case is very similar to that of time-based pop-ups.
• A click-triggered pop-up is triggered when someone clicks on a specific link, page, or button. They are less disruptive and have less friction. Ideal for presenting an offer to someone already interested in it.

4. Advice on how to create pop-up ads

Pop-up ads require planners to research detailedly before publishing.

The article will provide 4 tips to create an effective pop-up advertisement including how should the ad be displayed, how it should be designed as well as the elements that should be excluded.

1. a. Perform the pop-up ad at the right time

There are various stages of contact with the online store, and it is critical to understand which stage your buyer is in before presenting the pop-up ad to avoid bothering them. The consensus is that pop-ups should be avoided during the buying cycle.

1. b. Perform the ad in the correct position

The pop-up window may appear in the center of the page, obscuring the content. However, there must be a compelling motive to do so; else, the advertisement is irritating. Do not assume that individuals are blind, and the pop-up window could be displayed on the left or right corner of the ad. The suitable design of pop-up ads is also important. It should be appealing yet not irritating. The general advice is to keep the design serene and organically integrated within the web page.

1. c. Show the button to turn off the advertisement:

The button to close the ad, as well as the advertising message, should appear promptly. It is your user's right to decline to advertise. Forcible advertising is ineffective and is often viewed as disrespectful to customers.

1. d. Never display the inappropriate pop-up advertisement:

Spam ads such as “You are the lucky user who won $10,000” are not reliable to audiences. This type of ad has been used as a SPAM message for too long which brought negative comments from the viewer.

5. How to evaluate the effectiveness of pop-up ads

The effectiveness of pop-up ads could be measured through social listening tools.

The web traffic or the online store traffic: If there are vigorous initiatives to acquire new users, traffic may increase. It is advisable to try pop-up advertising before other campaigns because this makes analyzing the impact easier.

A bounce rate of the website: It is the most significant signal for giving users a clear image of how pop-ups work. If this parameter rises, the advertisement has a negative influence and must be stopped.

Time spent on the website of each visitor: Visitors who leave the business faster or visit fewer pages than in previous periods are also good signs of a negative impact. Pay special attention to the webpage where the ad pop-up ad is used.

Conversion rates: Even if no detrimental impacts were found, the conversion rate should be carefully examined. If this indicator does not change when compared to past periods, it is likely that this ad has no positive or negative impact and should be stopped or modified.

The pop-up ad is one of the numerous marketing tools that may be used to boost sales. And such marketing strategies can be successful if all of the aspects of pop-up advertising are understood. However, the process of creating a pop-up ad is extremely complicated and requires an expert in the marketing field. Merchants ought to visit papmall® to find programming and tech services to operate the pop-up ad.

papmall® is known as an e-commerce freelance marketplace. papmall® creates a community for talented freelancers to provide their professional services in marketing, graphic design, IT, software, media, and business development. This platform has been well-operated in America, Canada, Singapore, and Hong Kong thanks to its credibility, and high-quality services.